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Online marketing expert Jason Harward joins us one more time to talk about his one million dollars in one day Black Friday challenge. Find out if he made it on this episode of Smarter Destiny.
Shownotes
- 0:40 The one million dollars in one day challenge
- 2:05 The previous days
- 5:20 The warning / Poor user experience
- 6:40 The solution
- 8:30 The process / Facebook ad spending
- 11:15 The spending / How much it all cost
- 13:30 The back-end issues/problems / Problems after the fact
- 15:20 The warehouses/containers
- 18:10 The runup to the big day
- 19:10 ClickFunnels
- 19:45 Making adjustments
- 23:25 Traffic sources
- 24:05 The biggest question / Will it work? / Will Facebook spend the money?
- 26:00 The hunch / The theory / The competition
- 28:35 The budget / Budgeting
- 29:45 Ten minutes to midnight
- 32:10 The final count / The midnight count / The big reveal
- 33:35 The main factors / All about the decisions
- 34:50 The team
- 36:00 Retargeting
- 38:20 The traffic on Black Friday
- 41:35 Inventory
- 47:25 The lessons
- 52:00 Staying motivated
- 55:20 The six-hour car race
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