Tommy Patterson is the founder and CEO of WKND Digital, an 8-figure creative agency that helps businesses generate consistent and profitable revenue with content and paid advertising. Tommy has sold more that 70 M dollars in the last 24 months, and he's here to tackle your excuses and make you more successful. Today we will learn all about ecommerce and creating amazing assets that convert your customers, as well as the dark side of running a business. All this and much more, up next.
Bullet points
(00:19) Intro
(02:20) The start as an entrepreneur
(04:08) Getting into sales and marketing
(05:32) Going back to college at 30 years old
(06:28) Going to a mastermind event and getting a mentor
(07:48) Starting the first business
(10:13) Starting other ecommerce businesses
(12:30) The four things you need to do to succeed in ecommerce
(13:07) First: Offer
(14:57) Second: Creative
(16:37) Third: Message
(18:46) Fourth: Margin
(20:57) Dealing with the retargeting challenges
(24:05) WKND Digital
(29:20) Who we work with
(31:38) Where to find out more
(31:51) The path to success
(34:40) Rapid fire question round
(34:54) What is the most common or biggest mistake that leaders make?
(35:10) How do you hire top talent?
(35:30) What is one of your proudest moments?
(35:42) What is one interesting fact about you that not many people would know?
(36:13) What daily routines do you have (morning or evening) that have helped make you successful?
(38:10) What book (or books) changed your mindset or life?
(39:53) What is the most exciting question you spend your time thinking about?
(40:06) What advice would you give your younger self?
(40:21) What unusual or underrated food or drink should more people try out?
(41:20) What makes you happiest?
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