Salvatore Notaro is the founder and managing director of Vivo Life, an 8-figure brand that sells natural plant-based health and fitness supplements. Vivo Life is on a mission to empower and inspire people to live their full potential whilst supporting the planet we live on and the animals we share it with. Salvatore is using his brand to make the world better, not just by helping their customers, but actually serving real world problems. VIvo Life has planted more than 360,000 trees and removed 55,000 kg of plastic from the ocean. In today's episode, Salvatore will share his story, from struggling with anxiety and depression, to becoming a successful entrepreneur. All this and much more, up next.
Bullet points
(00:32) Introducing
(02:22) Struggling with anxiety and depression
(06:38) The start as an entrepreneur
(09:08) The turning point: Starting to manufacture
(12:05) The manufacturing process
(16:03) Developing new products
(17:52) Inspiring people through responsible marketing
(18:49) Funding the business
(26:42) Where does most sales come from?
(27:37) Where does most traffic come from?
(30:07) Influencer marketing
(32:03) Adding value through content creation
(34:53) Retail
(35:51) Taking social responsibility: Planting trees, removing plastic from ocean and doing carbon neutral deliveries
(46:34) Where to find out more
(46:49) Rapid fire question round
(47:07) If you ever had to start again, how would you make your money?
(48:04) What is the most common or biggest mistake that leaders make?
(49:39) How do you hire top talent?
(51:45) What is one of your proudest moments?
(53:14) What is one interesting fact about you that not many people would know?
(54:16) What daily routines do you have (morning or evening) that have helped make you successful?
(57:00) What book (or books) changed your mindset or life?
(58:25) What advice would you give your younger self?
(01:00:16) What unusual or underrated food or drink should more people try out?
(01:01:37) What makes you happiest?
(01:02:54) Any asks or requests for the audience?
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