Brendan Kane is the founder of Hook Point, author of Hook Point and author of One Million Followers. Brendan is an expert of growth strategy who thrives on helping individuals and companies systematically find and engage new audiences. He and his team have achieved over 50 billion views online and billions in revenue for their clients, such as MTV, Vice Magazine, Google, Taylor Swift, Rihanna and other massive names. Today we are going to focus on virality across the different social networks and learn how to become viral, how to engage, stand out and dominate organically the various different social networks. All this and much more, up next.
Bullet points
(00:35) Intro
(02:05) The start as an entrepreneur
(05:42) Providing value
(07:04) One Million Followers: Building platforms and working with Taylor Swift
(09:35) The inflection point: Testing methodologies
(14:43) Needs vs wants
(16:18) Reaching one million followers in 30 days
(18:05) How to gain followers
(18:26) First: Put followers aside
(19:27) Second: Start with research
(23:22) Debunking a myth about the algorithm
(24:15) Pleasing the algorithm
(26:15) Proving to the algorithm that you can hold attention: Stopping the scroll
(29:06) How to increase retention
(29:50) First: The Jenga theory
(31:45) Second: How are you communicating?
(33:51) Where to find out more
(35:11) Rapid fire question round
(35:27) If you ever had to start again, how would you make your money?
(36:00) Selling B2B
(36:38) What is the most common or biggest mistake that leaders make?
(37:16) Who is a great leader (alive or dead) and why?
(38:01) How do you identify a good business partner?
(39:05) What is one of your proudest moments?
(39:48) What is one interesting fact about you that not many people would know?
(40:45) Working on yourself
(44:44) What daily routines do you have (morning or evening) that have helped make you successful?
(46:14) What is the most exciting question you spend your time thinking about?
(49:55) What book (or books) changed your mindset or life?
(52:02) What advice would you give your younger self?
(52:34) What unusual or underrated food or drink should more people try out?
(54:54) What makes you happiest?
(56:04) Any asks or requests for the audience?
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