#87 – Umar Qamar – Making fashion sustainable
Podcast

 
 
00:00 / 00:52:03
 
1X
 

Umar Qamar is an experienced entrepreneur and sales director with a history of working in the apparel and fashion industry. He is the founder of Elo, an 8-figure brand that sells sustainably in the ecommerce space, and one of Pakistan's most successful ecommerce stores.

  • Bullet points
  • 00:53 – Intro
  • 03:33 – The start of the entrepreneurial journey
  • 07:13 – Getting into online selling
  • 09:18 – What to do with extra stock
  • 12:28 – Taking up more inventory
  • 15:20 – Getting 2 M visitors a month
  • 15:57 – Selling internationally
  • 17:10 – Selling in Pakistan vs. in the West
  • 21:35 – Advertising: why showing the actual product is key
  • 24:27 – How the app came about
  • 25:45 – Driving traffic to the app
  • 29:39 – Elo’s mission
  • 33:15 – Where to find out more
  • 33:50 – Rapid fire question round
  • 34:35 – What superhero would you be and why?
  • 35:32 – What is one thing that people incorrectly assume about you?
  • 39:10 – What is the most pointless subject taught at schools and what would you replace it with?
  • 40:02 – What is one amazing act of kindness you either witnessed or done yourself?
  • 42:52 – What unusual or underrated food or drink should more people try out?
  • 44:52 – What is one mistake in your life and what did you learn from it?
  • 46:18 – What does the first 30 minutes of your day look like and when does it start?
  • 47:14 – What do you do or where do you go to get inspired?
  • 48:30 – Who do you idolize above everyone else and why?
  • 49:26 – What book do you read or gift the most?
  • 51:00 – What makes you happiest?

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