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Cheryl Cigan is a computer expert and one of the first sellers on Amazon. With a huge range of skills and passion for learning, her mission is to empower people with the knowledge on how to do things. As the founder of known.com, she teaches entrepreneurs how to use online marketing as a tool to build their businesses.
- Bullet points
- 00.30 – Introduction
- 02:15 – A little background
- 03:25 – Opening a bookstore and meeting an astronaut / and the astronaut story
- 06:05 – Play with things when they’re brand new
- 06:20 – The astronaut story (cont.)
- 08:20 – “If something doesn’t make sense, step back and look again”
- 12:20 – Starting the online book selling business / How to find the path of the money / Finding the path of money
- 15:02 – Start with the foundations
- 18:00 – “Find out who the thought leaders are, who are the people that are breaking new ground, and learn from them. If you learn the foundations, you can build anything”
- 21:20 – Teaching to the instructors
- 25:50 – The strategy to picking up new skills
- 29:50 – Master whatever you are interested in
- 30:40 – Modalities of learning
- 38:20 – The benefits of writing on paper
- 41:39 – Jeff Bazos and getting in the path of the money
- 44:38 – Why I had to close the store
- 47:35 – Taking advantage of the new trend
- 47:44 – The story behind the domain name
- 49:35 – The future path for known.com. “Transition from being a business that does things for people to teaching people how to do things.”
- 50:20 – Facebook advertising
- 52:00 – Understanding the foundations vs tactics
- 57:55 – Rapid fire questions round
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