Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP
Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP
#162 - Peter Kell on The Three Things You Need to Know to Crush VSL on Facebook

Peter Kell is one of the dominant VSL marketers, and the VSL Advertising Lead at Mindvalley. He managed to drive revenue from a brand of a standing start of 0 all the way to 40 million in 12 months, before exiting and moving on to the next adventure. Peter's mission is to help ecommerce marketers and affiliate marketers hit multiple 7-figure months, and today he will share all his best-kept secrets to succeed using the power of VSL. All this and much more, up next.

Bullet points

(00:04) Intro

(02:00) The start as an entrepreneur

(05:47) Learning the hard way

(08:35) Finding a mentor to learn media buying

(10:21) Pivoting toward ecommerce and VSL

(13:45) The three things that take to crush VSL on Facebook

(15:44) Long VSL on Facebook

(17:32) The formula to make a VSL

(21:53) The visual components of a VSL

(24:51) Where to find VSL now

(26:48) Current projects and a million a day

(29:35) Best traffic sources for ecommerce

(33:24) Native and the two big ideas of VSL

(34:27) Authority and working with celebrities

(38:06) Getting started

(41:51) Testing different videos

(45:38) Where to find out more

(46:33) Rapid fire question round

(46:46) If you ever had to start again, how would you make your money?

(47:03) What is the most common or biggest mistake that leaders make?

(47:28) Who is a great leader (alive or dead) and why?

(48:09) How do you hire top talent?

(50:15) What is one of your proudest moments?

(51:03) What is one interesting fact about you that not many people would know?

(51:47) What daily routines do you have (morning or evening) that have helped make you successful?

(53:11) What book (or books) changed your mindset or life?

(56:56) What is the most exciting question you spend your time thinking about?

(58:56) What advice would you give your younger self?

(59:11) What was your biggest challenge starting in business and how did you overcome it?

(59:48) What unusual or underrated food or drink should more people try out?

(01:00:17) What makes you happiest?

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