#89 – Ian Nagy – The formula that works for creating a great ad
Podcast

 
 
00:00 / 01:06:00
 
1X
 

Ian Nagy is a copywriter who mastered the art of creating amazing YouTube ads. He is the co-founder of Inceptly, a digital marketing agency that does done-for-you YouTube services for D2C brands and manages over 3 million US dollars a month on ad spend. After needing to do competitive research for their clients, they built VidTao, the free software for tracking top-performing YouTube ads. Today he shares his fascinating life story, from studying oceanography and travelling the world, to leaving it all behind and becoming the person he is today.

  • Bullet points
  • 00:57 – Intro
  • 03:30 – The start of the journey
  • 06:50 – Getting into meditation
  • 09:20 – Starting nursing school
  • 12:05 – Becoming a direct response copywriter
  • 21:10 – Working remotely
  • 21:50 – Getting a business partner
  • 25:20 – What makes a successful physical product ecommerce ad on YouTube
  • 33:54 – Facebook ads vs. YouTube ads
  • 35:52 – Where should your ad send people to
  • 38:21 – The research formula
  • 41:24 – Doing a deep-dive survey
  • 42:02 – What comes after the research process: testing variables
  • 46:06 – Calculating your ad budget
  • 48:38 – Why you should aim for a 25% view rate
  • 50:23 – Where to find out more
  • 51:40 – Rapid fire question round
  • 51:58 – What superhero would you be and why?
  • 52:20 – What is one thing that people incorrectly assume about you?
  • 53:00 – What is the most pointless subject taught at schools and what would you replace it with?
  • 53:50 – What is one random act of kindness you either witnessed or done yourself?
  • 54:50 – What unusual or underrated food or drink should more people try out?
  • 55:30 – What is one mistake in your life and what did you learn from it?
  • 57:21 – What does the first 30 minutes of your day look like and when does it start?
  • 58:22 – What do you do or where do you go to get inspired?
  • 58:55 – Who do you idolize above everyone else and why?
  • 01:01:26 – What book do you read or gift the most?
  • 01:03:29 – What silly thing should people do more of?
  • 01:04:05 – If you could change one world problem with one wish, what would it be?
  • 01:05:00 – What makes you happiest?
  • 01:05:23 – Any asks or requests for the audience?

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