#106 – Tanner Chidester on Why It’s All About the Marketing, Perceived Value and Scaling Rapidly

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP

#106 - Tanner Chidester on Why It's All About the Marketing, Perceived Value and Scaling Rapidly

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Tanner Chidester is the CEO and co-founder of Elite CEOs, who have generated over 25 M dollars revenue in the last three years. Along with his team, he works with business owners and fitness pros to help them sustainably scale their businesses to 7-figures, teaching people to create and scale online courses, services and programs. Tanner is also the proud owner of a 10 x ClickFunnels Award and a published author.

• Bullet points
• 00:35 – Intro
• 02:35 – The start as an entrepreneur
• 04:55 – Getting into marketing and sales
• 07:32 – Selling door to door
• 10:38 – Selling on the phone
• 12:45 – Scaling from one-to-one
• 14:19 – Elite CEO
• 16:24 – The method to scale service-based companies
• 19:06 – The conversion conversation
• 22:08 – The audience
• 24:10 – The simple advice for scaling rapidly
• 27:50 – The first sales call
• 31:56 – What to expect from a call with Elite CEOs
• 35:10 – Where to find out more
• 35:40 – Rapid fire question round
• 36:11 – If you ever had to start again, how would you make your money?
• 36:46 – What is the most common or biggest mistake that you see leaders making?
• 37:18 – Who is the best leader ever (alive or dead) and why?
• 38:07 – How do you hire top talent?
• 39:11 – How do you evaluate a good business deal?
• 40:49 – How do you identify a good business partner?
• 42:42 – What is one of your proudest moments?
• 44:31 – What is one interesting fact about you that not many people would know?
• 45:30 – What daily routines do you have (morning or evening) that have helped make you successful?
• 47:45 – What book (or books) changed your mindset or life?
• 48:33 – What is the most exciting question you spend your time thinking about?
• 49:25 – What advice would you give your younger self?
• 50:16 – Identifying a good coach
• 52:00 – What was your biggest challenge starting in business and how did you overcome it?
• 52:48 – What unusual or underrated food or drink should more people try out?
• 53:32 – What makes you happiest?
• 55:10 – Any asks or requests for the audience?