Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP
Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP
#05 - Joshua Elizetxe - "Make it a win win win situation"

 SHOW NOTES for Joshua Elizetxe – Make it a win win win situation

  • 02:00 – Who are you Josh? JE – First steps as a teenager trying to become an entrepreneur. 
  • 4:15 – The anecdote about being invited to a party at the Playboy Mansion while he was underage.
  • 05:30 – When you get into a brand, you are looking 30 years down the line. 
  • 06:37 – “The irony about capitalism is that you have to give the opportunity for your team to have a purpose and make good money”
  • 07:45 – “It takes the same amount of time to make a million dollar deal than to make a one hundred millions dollar deal, and time is the only thing you can’t buy”
  • 12:15 – How do you recruit a world class team? JE The anecdote about Kobe Bryant and how he changed and improved his life. “A players want to work with A players and they want to be led by someone that’s going to lead them to the top”
  • 17:00 – Strategies. “When people receive our product for free they feel like they owe us a lot, and when they see that celebrities are using it and they’re getting it for free they say ‘I’m going to post this all over’”
  • 23:00 – Three tips to win the best influencers. 1.- “You have to make it a win win win” 2.- “I never look to make money with the celebrities” 3.- “Licensing fee, equity, money up front”
  • 28:08 – “Out there is who you know, but also money talks”
  • 30:00 – “How are you going to stand out? It’s all about marketing and sells”
  • 32:15 – “Ego is the killer if you are a leader” “People don’t want to work with cheap people”
  • 36:30 – “If I have to live on the street to pay a salary to someone I want on my team, I’ll live on the street”
  • 39:01 – “You should never have money in your bank account if you are building something of true value”
  • 42:00 – 5 questions. 1- How do you get into a state of flow? JE – Gratitude and humility. Write down what i want to tackle and delegate. Airplane mode. “If we don’t focus we’ll fuck us”
  • 45:15 – 2 Llifechanging books. 
  • E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
  • The Science of Success: How Market-Based Management Built the World's Largest Private Company by Charles Koch
  • Principles: Life and Work by Ray Dalio
  • Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman
  • How to Win Friends and Influence People by  Dale Carnegie
  • Good to Great: Why Some Companies Make the Leap…And Others Don't by James C. Collins
  • 50:07 – Best advice given to you. JE “Think bigger, think longer term, put your money where your mouth is and build something that truly has value”
  • 55:30 – Would you rather fight one horse size duck or one hundred duck size horses? – JE “The big one. I’m always chasing the bigger hunt. Don’t wish it was easier, wish you were better at it.”
  • 1:01:48 “Tactics make people rich, strategy makes people wealthy”

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