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Oliver Kenyon is an UK fully qualified chef turned entrepreneur, who has managed to establish and scale several online companies. Oliver co-founded Landing Page Guy, a design and development company dedicated to maximizing their client’s online return by supplying landing pages that bring proven results. Today we welcome Oliver back to the show, where he shares all his best tips and tricks for building a successful brand with the help of a high-converting landing page. If you want to find out more about Oliver’s story and how to create amazing landing pages, you can listen to Episode 45.
- Bullet points
- 00:50 – Intro
- 03:54 – Doing money quickly vs building a stable business
- 06:48 – Building a community
- 07:30 – Focus on no-shady tactics
- 09:18 – The landing page: moving the needle
- 0:24 – Pre and post purchase experience
- 15:46 – The checkout
- 20:47 – Getting clever with shipping costs
- 22:14 – Tipping
- 24:24 – The upsell: user experience
- 29:38 – The upsell: community feel
- 32:51 – What to include in your thank you page
- 33:58 – Including inserts
- 39:38 – The landing page
- 43:10 – Bundle and multipacks
- 47:00 – Subscriptions
- 51:23 – Where to find out more
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