#109 – Michael Martocci – On Bootstrapping to $50Mil Per Year, Effective Cash Management and Outsourcing to Machines

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP

#109 - Michael Martocci - On Bootstrapping to $50Mil Per Year, Effective Cash Management and Outsourcing to Machines

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Michael Martocci is the CEO and founder of SwagUp, an incredibly fast growing company that is just 3 years old and is 8-figures bootstrapped. Today we will discuss how to transition from founder to CEO and how to build a tech company when you are not technical. We will also touch on how to bootstrap and effectively manage your cash when you are growing, and how to make great decisions that help you grow a company to scale quickly. All this and much more, up next.

• Bullet points
• 00:50 – Intro
• 03:21 – The start as an entrepreneur
• 06:20 – Meeting Richard Branson and dropping out from school
• 09:34 – The sport business with NFL
• 11:53 – SwagUp
• 14:25 – Why clients need Swag
• 19:20 – Growing quickly
• 23:32 – Understanding the Cash Conversion Cycle
• 26:43 – Where to learn more about the CCC
• 28:26 – Acquiring customers
• 31:50 – Transitioning from founder to CEO
• 37:40 – Signs you need to hire, and how to do it
• 43:39 – Where to find out more
• 44:35 – Rapid fire question round
• 45:15 – If you ever had to start again, how would you make your money?
• 47:49 – What is the most common or biggest mistake that you see leaders making?
• 49:41 – Who is the best leader ever (alive or dead) and why?
• 51:17 – How do you hire top talent?
• 54:10 – How do you evaluate a good business deal?
• 56:18 – How do you identify a good business partner?
• 59:22 – What is one of your proudest moments?
• 01:02:14 – What is one interesting fact about you that not many people would know?
• 01:03:45 – What daily routines do you have (morning or evening) that have helped make you successful?
• 01:05:35 – What book (or books) changed your mindset or life?
• 01:10:55 – What is the most exciting question you spend your time thinking about?
• 01:12:45 – What advice would you give your younger self?
• 01:14:30 – What was your biggest challenge starting in business and how did you overcome it?
• 01:19:11 – What unusual or underrated food or drink should more people try out?
• 01:20:43 – What makes you happiest?
• 01:23:09 – Any asks or requests for the audience?