Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP
Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP
#11 - Justin Christianson - Improving marketing through testing

Show notes: Justin Christianson

  • 00:15 – Presentation Justin Christianson and how we met
  • 02:35 – How did you become an entrepreneur? – JC: I was an electrician in my twenties but I got tired of working so hard, that long everyday. So I started selling cell phones, it started there.
  • 07:35 – “Failing miserably at a bunch of things and getting used to being an entrepreneur”
  • 11:32 – Is there any vivid memory about a very hard moment on the business path? – JC Selling cell phones I got my ass chewed from everybody because I was trying to grow my business and I knocked on the wrong door.
  • 13:20 – What was the catalyst that got you into lead generation? – JC: “It was wild west before the first Google slap”
  • 17:50 – What set you up and how do you choose your opportunities now? – JC: “I have a fairly high risk tolerance. If someone is spending money on it, chances are that the need is there”
  • 21:21 – What are your strongest personality trades with your business partner?
  • 23:40 – Back to the story with the Wild West and lead generation
  • 25:23 – What product were you selling? – JC: Info
  • 28:25 – JC: I essentially built “Optimizely” before it was a thing
  • 30:20 – The beginning of “Conversion Fanatics”
  • 33:11 – What does “Conversion Fanatics” do? – JC: Basically we make marketing more effective through testing.
  • 37:35 – How big a deal is this for the customer, revenue wise?
  • 42:25 – Quick fire questions
  1. Any unusual things you eat or drink regularly?
  2. How do you get yourself into a state of flow?
  3. What opinion or habit you have that other people tend to disagree with?
  4. If you ran a school what non traditional lesson would you teach?
  5. What book affected you the most?
  6. Any advice for your previous boss?
  7. Advice for entrepreneurs that are parents?
  8. Best advice ever given to you?
  9. Would you rather fight one horse sized duck or one hundred duck sized horses?
  10. What makes you happy?
  11. Any asks or requests for the audience?

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