Van Oakes is a performance marketer, international speaker and CMO of Diesel Power Gear, an online ecommerce store that did 35 M last year, over a 100 M to date and has its own TV show on the Discovery Channel called the Diesel Brothers. He also cofounded an agency called Explosive Growth Marketing that focuses on Snapchat as a paid ads channel, and in 2019 Snaptchat named Van and his team the star of the year.
(02:31) Being an international speaker
(03:12) The start as an entrepreneur
(06:09) What transferable skills did you learn in sales that are applying today?
(07:47) Did you have a door opener for door-to-door sales?
(10:21) Getting into online businesses
(14:22) Becoming Snapchat star of the year in 2019
(16:07) What works on Snapchat
(20:27) CPM and conversion: Snapchat vs Facebook
(23:59) Diesel Power Gear’s business model
(27:32) Diesel Power Gear’s YouTube channel
(28:42) How the TV show started
(33:27) Martyn’s anecdote: Knowing and calling your customers
(35:31) How much are you spending on each channel?
(37:14) SMS marketing and doing promotions
(40:57) What do you often get invited to speak on?
(41:34) Working with influencers
(45:06) The legalities of doing giveaways
(46:42) Where to find out more
(47:41) Rapid fire question round
(48:34) If you ever had to start again, how would you make your money?
(49:46) What is the most common or biggest mistake that leaders make?
(50:32) Who is a great leader (alive or dead) and why?
(52:36) How do you hire top talent?
(51:49) How do you evaluate a good business deal?
(54:24) How do you identify a good business partner?
(55:27) What is one of your proudest moments?
(55:41) What is one interesting fact about you that not many people would know?
(56:06) What daily routines do you have (morning or evening) that have helped make you successful?
(59:19) Do you track anything?
(01:03:09) What book (or books) changed your mindset or life?
(01:04:31) What is the most exciting question you spend your time thinking about?
(01:05:31) What advice would you give your younger self?
(01:06:58) What unusual or underrated food or drink should more people try out?
(01:07:44) What makes you happiest?
(01:09:11) Any asks or requests for the audience?