Chandler Welling is a content creator and entrepreneur, founder of Welling Media, a social management and marketing agency that works with massive brands to help drive revenue through social media. The company has grown 450% every year for the last three years, proving that they are true experts in the field. Join us to talk content, ads and scale in today’s episode of Smarter Destiny.
Bullet points
00:30 – Intro
03:00 – The starting point: working in the family business
05:20 – Life after highschool
07:50 – Starting a new company: custom LED headlights
10:00 – Back to the family business
10:30 – Creating Welling Media
14:05 – Content creation
15:48 – The blanket strategy
17:10 – Step 1: understanding the Instagram algorithm
19:20 – Step 2: building brand equity
21:05 – Step 3 testing and engagement
23:48 – Leveraging influencer content
28:03 – The team
32:25 – The formula that works best
39:12 – Twitter and Linkedin
40:47 – Snapchat and TikTok
44:18 – Great content for Snaptchat
47:37 – Being genuine
50:20 – Rapid fire question round
51:20 – Any unusual drinking or eating habits?
52:46 – How do you get into a state of flow?
54:03 – What habit or opinion do you have that people tend to disagree with?
56:00 – What non-traditional lesson would you teach at school?
01:03:10 – What books had the biggest impact on your life?
01:04:40 – What does the first 30 minutes of your day look like and when does it start?
01:06:22 – Any advice for your previous boss or bosses?
01:09:41 – What do you do or where do you go to get inspired?
01:11:12 – How would you double USD 5K in 24h?
01:11:41 – What’s the best advice ever given to you?
01:14:38 – What silly thing should people do more of?
01:15:30 – Would you rather fight one horse-sized duck or one hundred-duck sized horses?
01:16:08 – How would you convince someone to do something that is good for them, but that they don’t want to do?
01:17:00 – What makes you happiest?
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