#93 – Cody Iverson – The key to a successful advertising campaign
Podcast

 
 
00:00 / 00:48:17
 
1X
 

Cody Iverson is the CEO and co-founder of VisCap Media. After owning a number of ecommerce brands and businesses that generated multiple 7-figures in revenue across them, he's now doing it on the agency side. VisCap Media is an agency that specializes in creating high-converting direct response ads for D-to-C ecommerce brands.

  • Bullet points
  • 00:45 – Intro
  • 03:32 – The entrepreneurial start
  • 05:16 – Creating the first businesses
  • 09:22 – Don't recreate the wheel
  • 11:30 – From selling products to helping others to sell
  • 13:51 – Getting the first clients
  • 15:57 – Direct response
  • 19:35 – Microads
  • 22:23 – Creating a great business culture
  • 24:09 – The hiring process
  • 26:18 – Where to find out more
  • 27:15 – Rapid fire question round
  • 27:45 – What superhero would you be and why?
  • 29:55 – What is one thing that people incorrectly assume about you?
  • 31:04 – What is the most pointless subject taught at schools and what would you replace it with? 32:33 – What is one random act of kindness you either witnessed or done yourself?
  • 33:35 – What unusual or underrated food or drink should more people try out?
  • 34:40 – What is one mistake in your life and what did you learn from it?
  • 36:28 – What does the first 30 minutes of your day look like and when does it start?
  • 39:14 – What do you do or where do you go to get inspired?
  • 40:12 – Who do you idolize above everyone else and why?
  • 41:10 – What book do you read, recommend or gift the most?
  • 43:37 – What silly thing should people do more of?
  • 44:55- If you could change one world problem with one wish, what would it be?
  • 47:01 – What makes you happiest?
  • 48:02 – Any asks or requests for the audience?

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