#95 – Sebastien Vanderlinden on Delicious Supplements and The Transition from Online to Massive Offline Growth
Podcast

 
 
00:00 / 00:51:35
 
1X
 

Sebastien Vanderlinde is the co-founder & CEO of Yumi Nutrition, a multi 7-figure turnover ecommerce brand selling both online and offline. The Manchester-based company makes taking vitamins a more pleasurable experience by delivering key nutrition to their customers through gummy format, and has become one of the leading chewable vitamin companies in the UK.

  • Bullet points
  • 00:40 – Intro
  • 02:55 – The start as an entrepreneur
  • 06:45 – The first app idea: Spotlinks
  • 07:46 – Getting into ecommerce and vitamins
  • 11:34 – Finding a manufacturer in the early days
  • 14:47 – Revenue growth
  • 18:03 – Raising investment
  • 23:23 – Spending the investment money in a successful way
  • 25:36 – Selling online vs offline
  • 30:30 – How retailers find out about the brand
  • 32:16 – The margin in retail
  • 35:28 – Where does cold traffic comes from
  • 37:50 – Where to find out more
  • 39:11 – Rapid fire question round
  • 39:37 – What superhero would you be and why?
  • 40:22 – What is one thing that people incorrectly assume about you?
  • 40:55 – What is the most pointless subject taught at schools and what would you replace it with?
  • 41:56 – What is one random act of kindness you either witnessed or done yourself?
  • 42:35 – What unusual or underrated food or drink should more people try out?
  • 43:24 – What is one mistake in your life and what did you learn from it?
  • 44:22 – What does the first 30 minutes of your day look like and when does it start?
  • 44:56 – What do you do or where do you go to get inspired?
  • 45:58 – Who do you admire above everyone else and why?
  • 46:53 – What book do you read, recommend or gift the most?
  • 48:24 – What silly thing should people do more of?
  • 48:58 – If you could change one world problem with one wish, what would it be?49:53 – What makes you happiest?
  • 51:11 – Any asks or requests for the audience?

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