#96 – Alex Keyan – The benefits of having an in-house team
Podcast

 
 
00:00 / 00:56:02
 
1X
 

Alex Keyan is a serial entrepreneur with multiple 7 and 8 figures businesses to his name. He is the CEO and Founder of an amazing brand that is innovating skin care. Alex is a true marketing and ecommerce expert: his current brand is in the 8-figure range with a 50% repeat business rate, without doing subscriptions.

  • Bullet points
  • 00:37 – Intro
  • 02:20 – The starting point
  • 05:35 – Launching the first 7-figure business
  • 08:27 – Taking the learnings from one business to the next one
  • 08:55 – Going solo
  • 12:35 – The next businesses
  • 15:16 – From selling other people‚Äôs brands to forming your own
  • 17:06 – Launching the current brand: goPure
  • 19:07 – The first hero product and the d2c model
  • 20:19 – The biggest mistake
  • 22:18 – Having an in-house team vs leveraging the expertise of an agency
  • 25:28 – Building business culture
  • 26:55 – The best marketing decisions
  • 31:49 – Knowing and tracking customer lifetime value
  • 5:38 – The top traffic sources
  • 37:55 – Rapid fire question round
  • 38:33 – What superhero would you be and why?
  • 39:22 – What is one thing that people incorrectly assume about you?
  • 40:18 – What is the most pointless subject taught at schools and what would you replace it with?
  • 41:39 – What is one random act of kindness you either witnessed or done yourself?
  • 43:27 – What unusual or underrated food or drink should more people try out?
  • 44:14 – What is one mistake in your life and what did you learn from it?
  • 46:17 – What does the first 30 minutes of your day look like and when does it start?
  • 47:50 – What do you do or where do you go to get inspired?
  • 50:08 – What book do you read, recommend or gift the most?
  • 51:55 – What silly thing should people do more of?
  • 52:20 – If you could change one world problem with one wish, what would it be?
  • 53:10 – What makes you happiest?
  • 54:04 – Any asks or requests for the audience?

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